Just to give a contrasting data point: I always see people complaining about resource consumption in Firefox in these threads, but I have honestly almost never had trouble like this and I use it for hours every day with lots of tabs and lots of rich media websites open. It happened more in the past (maybe 5+ years ago), but I am sure some of the blame in those cases would have been down to Flash. Now that I think more about it, that whole time I've also blocked ads, which surely helps too.