I sat next to a guy quite awhile back, in a qa role. Cygwin was part of the environment. I "grew up" on Unix, so I'd show him stuff.
As an excellent qa person, he would write everything down, and do that thing, that way, in that situation. Repeatability.
I gradually convinced him, no, it's a composable language. Look, you can put this thing that you know together with this other thing that you know, and get these new and useful results.
And the lights went on.