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You should probably read more about the other things Bosch does i.e the entire automotive part of it.

They do more than that, e.g. IoT and PaaS stuff: https://developer.bosch-iot-suite.com/ Also, when googling I found this: https://tpl.informatik.uni-stuttgart.de/wp-content/uploads/2...

Don't know how successful these endeavors are.

Bosch is quite big, they are also a major supplier of the things e.g. a Tesla is made off, e.g. of the hardware behind the self driving functionality. And health tech like germ detection.