If we are going to be consistent on what a service is, and what speech is allowed on a service, this could get really interesting.
Splitting services into speech and non-speech isn't a perfect solution, but it seems like a decent compromise compared to the alternatives.
This is (provided no case-specific issue provides an excuse to avoid that issue) potentially that future case.
Also potentially not; the Supreme Court has been deflecting cases raising similar issues since Masterpiece Cakeshop, and I don't see any change (e.g., a conflict between the Circuit Courts on the issue) that would be a strong basis for believing that would change, though its also possible that the number of such cases or change on the Court could be sufficient to motivate taking this case.