I don't think Facebook literally thinks they're a web site -- I think they know something extraordinary is going on. Probably much better than I do. But I do know that what they set out to do, and what they found themselves doing, are very different, and the head shift has been difficult. This is why, when people come to them with questions and requests and complaints that seem a little more appropriate to ask a judge or monarch or a legislature, they make expedient and historically and politically short-sighted decisions. They don't recognize them as questions of political philosophy, opportunities to think about the right way to architect a global community. They don't even draw on the considerable existing wisdom we have about how governments should work. They fumblingly reinvent ideas from ancient Babylon so they can get back to doing what they
think they do and what they
want to do.
It's hard to blame them. The head shift is difficult. They didn't ask for this responsibility, and finding themselves at the wheel of something enormous they aren't qualified to pilot, shrink from the task. Any sane person would. I only write about it here in the hopes that we all can start taking these problems seriously. How should a global information community work?
It's not literally true that Facebook is a branch of government, either. It's just the closest analogy I have, and it's closer to the truth than where we started. Really, they are something new. Something nobody knows how to manage correctly yet. I am not the only one to understand that the stakes are high, which is why people keep passing the buck. Facebook wants the government to tell them what's expected and allowed, and the government refuses -- or acts in small-minded expedient ways, too. They don't know either.
This disinformation and censorship question is one of a hundred with deep philosophical and legal elements. What Facebook thinks about the value of free speech, how they decide disputes should be adjudicated, what they do in small cases of deception and fraud and political manipulation, actually matters a lot more to us practically than what our own laws say. This is a shame, because our legal thinkers actually have a lot more experience with being wise and just when it comes to such matters. Facebook has the power to set policy in a way no one ever has before, and they do not seem to be thinking in terms of implications for humanity. They seem to be thinking in terms of how to get people off their back because this sort of thing isn't what they do. Or perhaps more charitably, because the people coming to them with problems are so terrifyingly powerful and the problems are so terrifyingly high stakes. There have been complaints about minor changes in advertising policy throwing elections in far-flung countries. Would you want that responsibility?
This is why I say we need a Thomas Jefferson. What I really mean is, we need a political philosopher who sees the moment and its dangers and opportunities clearly, and can try to help us do things fairly and right. I don't know where you'd find one, though.
You're right that it isn't as easy as that -- people's expectations play into it. Governments', yes, and people's too. While I say Twitter should be creating a legislature and courts and a constitution, we'd all think they were insanely arrogant to do so. Even though now that I say it, you can probably see that it probably is getting to the point where that's needed. But they aren't ready for it and we aren't either -- inertia and expectations. A Thomas Paine could fix that. I don't know where you'd find one of those, either.
We are at a time of great change in history. The information revolution is in full swing. The internet had been a tool for research, then a toy for nerds, then a novel technology full of opportunity. Now it is changing the way society organizes itself. Some people think these digital communities will supplant nations, or exist alongside as something equally important. I don't know. I suspect the change is as profound as the one that ended the middle ages, when we transitioned from the church as a primary social organization to nations. But living in the middle of history, who's to say?
It took us a while to figure out how to run nations, too. We really shouldn't expect too much for a generation or two at least.
My main hope in writing this is to encourage people to take the problem seriously, and think of it as belonging to the space of political philosophy -- which it does. If you work for one of these organizations, learn something about the history and philosophy of government -- why we have laws, why we have courts, why we have elections, why we have bills of rights. You are running a community bigger and more diverse than any nation, with totally novel powers and limitations, totally novel ways to be unfair and evil that you need to avoid, and you do not have the resources to do it right, nor can anyone even tell you what doing it right even looks like. It has to be invented. Get help -- from history, from scholars, from anywhere you find it. If you find Thomas Jefferson living under a rock, hire him immediately.
The rest of us are living under the feet of a giant struggling while trying to carry far too many boulders. We yelp when he steps on us -- and we should -- but we should also be trying to figure out if we can build something that will help carry that load. The boulders are there regardless and the guy is hardly up to the task. Running massive communities fairly is hard and complicated. We need widsom and principled understanding. Attacking the overwhelmed monarch is not how you get peace and justice -- you get that by finding him advisors and engineers that can help him build it.
The situation as it stands is untenable. We need a better way. But until we have one, the situation is what it is and we should help the poor guy stuck managing it.