The myth of shareholder value is roundly rejected by the people who's job it is to think about these things: https://corpgov.law.harvard.edu/2012/06/26/the-shareholder-v...

>Ie why would Blizzard be okay with workers unionizing for better work conditions? It seems unlikely that would favor Blizzard in the short term[1].

Well, if everyone reading about Blizzard's malfeasance decides to not do business with them, as some commenters in this thread are doing, then they will suffer a problem in the short term as well.

AFAICT, this is one of those counter-intuitive cases. Mission-driven companies tend to (AFAIK) do better than pure profit-driven companies; similarly, AFAIK, companies that take morality seriously tend to do better. A significant aspect of this (IMHO) is employee empowerment, which relates to the common theories as to why Silicon Valley happened rather than the Boston corridor (legal situation advantageous to employees).

Other things that come to mind: "Ask for money, get advice. Ask for advice, get money twice." https://www.smbc-comics.com/comic/ags - "If the stock market made any sense, you'd be able to exploit that sense and capitalize on it." https://en.wikipedia.org/wiki/Goodhart%27s_law

So it makes "logical sense" IFF short-term improvements/non-losses of control, power, and position lead to profit, and that's not something that's logically provable. Rather, that's something that's got to be observed experimentally, and AFAIK it ...isn't.

If your goal-metric is money, you run into both what SMBC is pointing out, and Goodhart's law. If your goal-metric is something else, money is an "easy" by-product.

> how can we work to promote moral behavior?

IMHO sociological studies examining this. "Seek money, make nothing. Seek to make, get money twice", or something.

My hope is that I can contribute in my small way to making moral behavior more profitable than immoral. IE voting with my wallet.

I'll also vote for policies and representatives to enact sensible (opinions will differ, obviously) legislation to enforce better morality and better safeguarding of the commons, especially with respect to externalities -- as I see those as a major source of the failings of capitalism.

Beyond that, I don't really know. And I'll readily admit that looking around at where we as a society are and where we seem to be headed, especially with respect to things like climate change, those seem like very small measures. I just don't know what else to do.