I’ve learned to cast a more cynical eye towards companies claiming to be accomplishing grand, ethical aims. Sometimes they’re right, of course, but it’s also a phenomenal way to sweep abuse and fraud under a rug.
"The fraud triangle is a framework commonly used in auditing to explain the reason behind an individual’s decision to commit fraud. The fraud triangle outlines three components that contribute to increasing the risk of fraud: (1) opportunity, (2) incentive, and (3) rationalization."
https://corporatefinanceinstitute.com/resources/knowledge/ac...
Companies that are "saving the world" are rife with people willing to rationalize their behavior. That's why it is imperative they are scrutinized properly so that the other elements don't also become rampant. We've failed completely with that on the latest wave of greentech companies.
People have stopped talking about Google's famed "Don't be Evil" thing.. But hey, it served a purpose for Google when it mattered.
Do whatever you want and while claiming the opposite. If it blows up, hire a specialized PR company and pretend nothing happened.
There's a website you loved, but you forgot the URL? Good luck ever finding that again. Want to watch a video? Hope you've got an updated QuickTime plug-in and a lot of time to wait for the shitty webhost to serve a 240p video at 80B/s. Your daughter just emailed you a few photos of your grandchildren? Better delete the last 5 years of your conversation history to make space for it - Hotmail and Yahoo! only offered 10MB of storage before Gmail launched with 100x that. Want to monetise your blog? Hope you're happy with your readers getting malware, because every ad service out there is insanely shady.