It's responsible research intended to give police, politicians, and citizens a clue about the new communication techniques of the hard-right.
> Thinking of far-right extremism, we might associate this with backward-looking, stiff and formal zealots who act on the fringes of the political spectrum. Yet, the skinhead image has long been overcome and, in fact, also more recent phenomena like the Identitarians have lost traction throughout Europe. As farright extremists strategically merge with online cultures, their approach changes drastically. In fact, they have learned the lesson that if — in our digitalised societies — a movement wants to be successful, it needs to be entertaining and participatory. In fact, a shared sense of humour has become an effective tool in terms of immersing individuals into extremist ideologies and, as a consequence, contributed to some of the worst acts of violence in the 21st century.
Having people become aware of these emerging memes BEFORE a flash mob of pepe-basement-dwellers shows up in their city is a good idea.