The typical Costco shopper: a 39yo Asian American woman earning over $125k/yr

businessinsider.com

8 pointsturtlegrids4 comments

This is a very bad article. It just says that Numerator accounted and said it’s a 39-year-old Asian American woman earning a certain salary, but there’s absolutely nothing about methodology. It almost feels like sponsored content.

How do they know that? Where is the data coming from? What’s the sample size? And any academic study this would be basic questions

What does this even mean? They made various demographic buckets, and this particular one had the highest count?

It's submarine marketing for https://www.numerator.com/. It seems like a pretty bad attempt, but I understand very little about PR so it might be brilliant for all I know.

See http://www.paulgraham.com/submarine.html

It's baloney, but they must mean something more than that.

"Roughly one-third of US shoppers are Costco customers," says the article, and Asian Americans are 5.7% of the US population.

I'm not sure how you'd get that 5.7% to be the "average" of any one-third of American shoppers, unless you're tying it to something else.

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