Several states ban the sale of high end desktop computers over power consumption
dell.com
dell.com
Also, please don't add editorializing headlines adding a clickbait framing. (California isn't "banning high end desktop computers", California is requiring them to have efficient sleep/idle modes, and Dell hasn't implemented that for all their models)
1) This is due to power consumption while idle, not overall power consumption. Nor is it a new regulation. [1]
2) This isn't just California. These same regulations apply in Colorado, Hawaii, Washington, Oregon, and Vermont.
[1] https://www.reuters.com/article/us-california-energy-compute...
Microsoft, Amazon, Cray, Redfin, Convoy, Tideworks, F5, Tableau, and Zillow may beg to differ about Washington.
So no, nobody "just" did anything and nobody is prevented from doing anything other than importing poorly-made Alienware computers into five or six states that are interested in mandating a level of responsibility on the part of computer companies. The entire issue here is that Dell just hasn't bothered making this computer in particular have power usage while idle fall under a well-understood guideline that exists in 10% of US states. It's entirely clickbait.
Is this one just not efficient enough? I don't see any 80+ badges, but it's a pre-built so I wouldn't necesarily expect something like that to be front-and-center in their marketing material.
EDIT: Other comments say this is about power draw when idle. That makes sense.
I don't know how efficiency curves for modern PSU look like, maybe it isn't too relevant. I think most PC are well served with their optimal efficacy at around 300W.
Here is a curve, but I don't know if that is representative of reality:
https://linustechtips.com/uploads/monthly_2017_09/efficiency...
This PSU would be most efficient when your system draws 250 - 300W of power.