What could this be useful for?
That price feels right, and the product is pretty damn cool, imo.
The fact there's no killer app here and potential uses fall flat upon closer inspection will likely mean this technology has more of a future at entertainment venues, maybe museums, I don't know. But not as personal mainstream devices.
The illusion doesn't have multiple vertical layers, but it still looks 3D if you are off-angle. You just see the same image(s) up there that you would if you bent down. Turning your head flattens the image though.
But, most important, this is very interesting future tech, which means it is prime HN material even if we cannot find a good use for it.