We are currently in the "information superhighway" era of the metaverse. Everyone wants to have a proprietary metaverse that looks pretty much like IoT visualization or an open world mmo. What we need is a "browser" and common protocols. The biggest impediment to the metaverse at the moment is the size of 3D assets. A "website" in the metaverse looks very much like a game, but games are really big. There are solutions to these problems, but there's a lot of engineering work to do between here and there.