A nuanced and sophisticated approach should be able to identify and address the more problematic aspects of this activity whilst also acknowledging that people engage in it for many valid reasons.
So, for example, it would be heart-warming to see efforts like this coupled with measures to help tackle some of the underling/driving issues that affect individuals such as unmet emotional needs, loneliness and emotional insecurity. Harm-causing factors from the broader social context also need to be explicitly identified and tackled, such as those social and cultural systems that weaponize and exploit naturally occurring human behaviours in service of various systematic and abusive control mechanisms.