Apple point is probably the most important one to really understand Teslas role.

The car industry is going electric, fact. Phones are all touch screen, amazing cameras etc..

Tesla will be the 'fashion' brand everyone wants, and desires. Yes a Ford/Samsung might be nice, and have certain technical points that are better, but you won't be able to beat the end to end experience and desirability of Tesla/iPhone.

Tesla will be the status symbol that your Fords of the world can never be. Mercs are quite popular around these parts and are a status symbol today, but the premium on a Tesla, design, features and just pure speed tops all comparable Mercs.