After someone has written something / produced a TV channel, sending it to one more person costs basically nothing.
So, if (making up some simple numbers) there are 100 writers who want paying $10 each, and 100 customers who want to pay $10 each, you can:
* Charge each customer $10 and let them read every writer (most of which they won't want)
* Charge each customer $1 a writer, then they get to read 10 writers.
* Charge each customer $10 a writer, then they get to read 1 writer.
People often say they want to pay a smaller amount for a subset of content, not realising that if everyone does that, you just end up spending the same amount as you started, on a subset of content.
Have a wallet that's loaded with value, send out payments for every second you spend with a creator's work.
Time spend is a really bad metric since it can easily be gamed. For non-entertainment content time spent could oven correlate negatively with value.
If I'm paying per second I can download something that would take me 5 minutes to read in 5 seconds, saving me 59/60ths of the cost.
If every reader gets to choose which writers get their money, the least popular writers will get nothing and the most popular ones will get much more than they expected.
Then the writers who got nothing will presumably give up, thus increasing the average attractiveness of content on the platform. Meanwhile, the most popular writers can adjust their expected compensation upward but still lower the price per reader, thus increasing their readership even more.
On the other hand, if you're paying a flat fee to read anything you want, you'll be subsidizing a whole lot of crap you don't want, without a feedback channel to correct that.
I certainly don't want to negotiate every time I want to read an article. Heck, I don't want to decide to pay a fixed amount every time I want to read an article.
This idea of building your own newspaper sounds kind of interesting actually: a mix of authors you've picked and an automatically curated content from other authors to help you find new authors.