But in the context of academia, plagiarism is not a summary offense. Academics are rewarded primarily for the originality of their work, and plagiarism is an offense against major community norms. The appropriate response to an offense against major community norms is removal from the community.
At my university, the punishment for a few copied sentences was a 9-month suspension and a note on your transcript, and professors were specifically instructed not to handle first offenses on their own. Second offenses were handled by permanent expulsion. In practice, there were apparently edge cases (students with ambiguous evidence and very expensive lawyers being the most obvious).
So I really am reacting to the first part of Panos' post. I consider cheating vastly more serious than a parking ticket, and I'm appalled that so many institutions consider it a minor offense. Panos' suggested workaround of making cheating more difficult seems strangely irrelevant to the real problem, which is that a huge minority of NYU think cheating is OK. His students, perhaps, would be far better served by a sharp lesson in basic honestly than they would by learning about fleeting technological trends.