Hilarious web 2.0 spoof pitch. User-Generated Sandwiches: Breadless.com
kadavy.net
kadavy.net
I would have varied it up and had the ingredients fluctuate across franchise stores from time to time, but I think the essential principal is sound. Why not go for the best sandwich that can be created from the ingredients available? Why not create a service/product associated with a sensation (hunger) that all your prospective customers feel?
If you could create a restaurant where customers would discuss and exchange recipes for what they would create from your ingredients, why wouldn't you? Why not have customers print out a ingredient bar-code and bring it?
Yes, this is different from how we are used to ordering. Yes, it is software thinking extending into the real world. Yes, it is pretty nerdy. I say, "so what". Better sandwiches for all!