For example, the methodology for detecting "cognitive distortions" is extremely simplistic, relying on short phrases like "I am a", "everyone thinks", and "still feels". It is far from clear what an increase in people saying "I am a" means, and what it really implies about the rate of genuine cognitive distortions or depressive thought patterns in the population. The reasoning here is basically "X correlates with Y, X is up, therefore Y is up". That's not a strong argument. These data are a starting point, not a conclusion.
The authors also seem to be leaning so far into a desired narrative that they can't accurately read their own graphs. The rapid rise in CDS clearly begins around 2000 - not the late 1970s, which are just the low point of the graph.