VC funding distorts this, since at that point what you can afford is no longer based on productivity, but how good you are at convincing investors. As a customer of the cafe, you're no longer serving my interests at that point since that has nothing to do with my experience.
Also, I would like to reward the service-oriented business that provide me the most enjoyment regardless of their 'productivity,' or, to put it another way, my (as a customer) enjoyment is exactly the 'productivity' that should be measured, not how much rent they pay.
It is reasonable and useful to pitch businesspeople on sacrificing short term gains for clear, low risk, long term benefits - and proof lies all around us from empty storefronts that could be leased at lower rates, to homeowners locking in 30 year mortgages.
Greater time horizons require much greater stability to control risk.