$50 a month is a lot of money for a lot of people with mental health issues. I get it's a lot cheaper then normal care by going to see a professional but I was expecting the student pricing I guess
I have never pursued therapy but I'm sure it would be a minimum of $30 per session with insurance, if not more.
Not to say it couldn't be better, but at first glance this is a _great_ improvement from the status quo.
Short-term: Every new invention needs to start somewhere. There are plenty of rich, middle class, and even lower-middle-class families that easily have $50 a month to help out a struggling child / sibling / cousin / ect.
Remember, new businesses need to start somewhere, and that somewhere is often selling to a very tiny segment of the market that they intend to serve. [Edit:] Many times this means starting at a higher price, and then lowering the price as the company streamlines itself and can handle more customers.