Amateur content is now cheap to produce. The stuff that the unwashed masses really want (Avatar, Toy Story etc) is more expensive than ever. Promotion will remain expensive as long as the potential payoff is high.
The finale of a popular show was shot using the Canon 5Dmkii. A camera many amateurs are using to capture their content. There are some stories that are best told with the big tech and budget of major studios, but like I mentioned, in most cases, the cost of promotion and over paying for hyped talent is keeping everything they do very expensive.