The entrepreneurial ideas are necessary because going to the moon is very, very expensive. Even with the $30M prize, significant additional funds are necessary to get us there.
Yes, there's plenty of room to expand into space tourism, space reality TV shows, and make money from that. But take the last paragraph of this article - "People become part of moon exploration" - why so rushed? Let's get a commercial crew to space in one piece first, and talk about bringing the people in later.
Really I agree - I just think the entrepreneurial ideas have gotten away with themselves too early in the game.
Most of those ideas are hair brained, serve only to waste dollars and I think that is the editorial board's point. So I'll just smile as history repeats itself.