My understanding is that StarLink is aiming for 100M un-guaranteed in beta. So that's considerably below gigabit.
But I also know that most households with FTTH around here use considerably less than 50M.
So perhaps you meant that gigabit internet kills Starlink. FTTH has some advantages over Starlink. But Starlink also has advantages over FTTH. If you need more than 100M, Starlink is not in the game yet. But if you want some leverage with the local monopoly and have typical usage...
Or, if you snowbird (common case here) and want the same provider on the border of Canada and the border of Mexico...