Americans Invest, Europeans Gamble
So it’s not surprising that most pronounced advances in retail stock and option brokerage took place in the US rather than Europe. For example, as of 2020 Robinhood had 13m retail traders, while Flatex-Degiro (major EU retail brokerage firm) in 2020 had only 1.2m users.
On the other hand, when we talk about sports betting Europe is well ahead of the United States. For 2019 sports trading revenue in the US is 0.9b USD. Below there is a table with revenue numbers per state from June, 2018 till February, 2021. As can be seen, sports betting in some states is even illegal.
Jurisdiction Revenue
Arkansas $5,642,181
Colorado $75,841,206
Delaware $52,298,447
Illinois $101,621,640
Indiana $209,366,110
Iowa $72,256,247
Michigan $22,339,974
Mississippi $103,368,568
Montana $ -
Nevada $786,308,000
New Hampshire $23,682,372
New Jersey $791,869,724
New Mexico $ -
New York $18,552,162
Oregon $26,869,312
Pennsylvania $384,151,235
Rhode Island $42,905,081
Tennessee $27,144,908
Washington DC $14,461,585
West Virginia $58,188,453
Total $2,816,867,205
European Union (including the UK) sports betting revenue came in 2019 at 10b EUR, which is much higher than in the US even after adjusting for the population difference. United Kingdom contributed 30.1%, Germany 11.4% and France 9.2%.