I think there is still paths available that don't require advertising money. I think a lot of SaaS necessarily relies on customers to come "From the ether" via the internet, and sustain their business with $9/month accounts. That means you're competing with people who can outspend you for people's attention.

If you're in an industry niche and solving a valuable problem, you can charge a lot more and afford to sell directly to your customers, potentially in person. Acquisition looks like it costs more, but if you're a one person show and it's your time, then that's a sacrifice you can make as you're trying to bootstrap your business.

Just a contrived example, if you're selling telemetry software to motorsports garages, you could have the margin and the value-add to go knock on workshop doors and sell if it's valuable enough to them.

I think there's still a lot of hard software problems to solve in grass roots industries, with customers that you can go visit in your city. I think we get stuck in the idea of selling software to the internet and software industries.

Exactly, I would recommend spending a few thousand on a good PPC marketing agency and let them set up your marketing. You might be amazed at what this would accomplish since your product seems fine.

So the field of dreams of dead?