In my area, I have one option for fuel without ads. That's a place that has old analog pumps that still ding when the gallon dial rolls over. Obviously there's no pay at the pump.

If that store goes under or decides to modernize, then I will effectively not have a choice to get fuel without ads.

It's really frustrating. I want to let competition and the market sort it out, but when there's no variation in the options there's no real competition.