Neither Bezos or Branson achieved orbital velocities, which is the minimum bar for doing useful things related to space. It really is just a carnival ride - it's not about who's in it, its that they didn't actually achieve anything: what they built has no utility except as a dick-measuring contest.
Orbit is a little bit of upwards velocity and a whole lot of sideways velocity. They only did the much simpler former.
These sub orbital flights are just barely over the line into what can be called space travel, and do nothing useful except letting them brag that 'they went to space'