Observations-New York Times Paywall: What everyone else seems to be missing
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I found the NYT had some of the most relevant ads of any site that I visit. As a result I am clicking on fewer ads and resulting in less revenue for them, but I may be atypical.
The whole paywall has encouraged me to check out other sites for news. The BBC I've found to be terrific and offers background articles on American issues not seen in any US paper.
(I don't know if you're making this argument or not. Just an observation.)
If the NY Times paywall has user-level tracking (I'm not sure if it does, but sometimes the NYTimes asks me to log in to read articles, so it may do) then a bunch of people who are now hitting their quota browsing across multiple machines and browsers with a single login were previously being counted as multiple uniques.
They've tried to make the paywall as permeable as possible. For instance, if you follow a link from twitter or facebook it wouldn't count. But if you went to the NYTimes directly, it would.
The idea is to tax heavy users and those who have more money than time.
It's far from conclusive, but this trend is a disturbing one.
Do you feel journalists should write articles for free?
Why is purchasing by subscription bad, but selling articles individually good? There are benefits to both. Personally, I'd rather pay a subscription because I read a lot of articles and buying them individually would be a pain in the ass.
If NYT was able to stay profitable with ads on their site, they wouldn't have thrown up the paywall to begin with.
There is an easy way to escape the paywall: After a new page opens, wait for the text to load, then after the text is loaded but the rest of the site's infrastructure is still loading, hit Escape to stop loading. Whatever code is responsible for summoning the paywall GUI never finishes loading.
This solution does not work well when trying to open multiple NYT tabs, however.
I also find I tend not to follow links if they are identified as NYT, and the loss of the ability to push links to Instapaper has really killed NYT for me.
What I'd like to see is total revenue per. Per unique, per view, per registered subscriber, per something.
It may (or may not) be that NYT has lost the battle but won the war for revenue and profit.