> A key product of ubiquitous surveillance is people who are comfortable with it
I think comfortable is the wrong word here. Perhaps "people who have no choice but accept it" is more accurate.
If you do the math, it's basically;
1. is this issue important enough to your daily life to want to make sacrifices to fight it 2. how would I effectively fight it and not just waste effort?
And a significant minority DO care - I've commented before here like the impact on sales of a secure messaging app when WhatsApp was bought by Facebook - https://news.ycombinator.com/item?id=18840587