In 2013 I joined a company named ZenPayroll, which focused entirely on…well, payroll. That company is now called Gusto and does payroll, health insurance, workers comp, HR, etc.
That didn’t come out of no where, but you have to start someplace.
It's all cyclical.
[0] https://stratechery.com/concept/business-models/bundling-and...
That's definitely not a necessary result of a combined product offering, but it's interesting to think about.
There are many lawyers representing companies accused of monopolistic behavior who would be on your side of this discussion.
I mean, that's just fashion that evolved in response to the previous fashion, which was bloated software that did a million things badly. Fair enough that the pendulum should swing back the other way, but there certainly is a place for software that only does one thing and does it well.
As a general rule, these two would be very different target markets.
Precise why my company built a one-stop-shop SaaS for our domain (revenue operations). We need more of these, thinking from a user's point of view.