By "Elsevier" you mean "research journal publishers". There's more than one, and many have the same policies, depending on the publication. Elsevier doesn't even publish the biggest journals.
What's weird to me is that nobody has to submit their standard or paper to ISO or a journal, they could just put them on a blog post somewhere. But people still complain that these organizations, who people voluntarily submitted their papers to, are actually charging people for what they said they would charge for, or take the rights they said they would take. It's not like somebody was tricked. This is like a manufacturer giving their jeans to Wal-Mart to sell and complaining that Wal-Mart is taking a cut. Yeah..... they're selling it. That's how that works. The manufacturer could always sell them out of the back of a truck... but they don't want to.