Was always my reaction when hearing about efforts like The Semantic Web.
"Yeah, we can get everyone to classify and tag their data with machine-readable metadata and then use that to build all sorts of amazing castles in the sky!"
"But what about when someone misuses this metadata to, for instance, get listed in categories they don't belong to, lie about content to reach more viewers, etc etc?"
Let the handwaving commence...
(Yes, various interesting things have fallen out of the research, but the overall drive always seemed naive)