> Now it's 99% OnlyFans advertising. I guess that professionalization was bound to happen.It was, but the last couple of years have accelerated the process significantly beyond where it would otherwise have moved in this amount of time.
The pandemic had created changes in both the supply (people jobless without support, or at least support that fully covered their living costs, people at home and bored, etc.) and demand (people working at home taking breaks in a way they couldn't at the office, people at home not working and bored and able to pay for it (supported by furlough schemes for instance), and people unable to pay but similarly bored and so future "I spent my savings and got into dept on porn" stories.
> now, most titles personally address the viewer with things like
That sounds like the good ol' "call to action" of the advertising world, it engages the mind, even if only subconsciously, especially if the wording means it could be directed personally, and gets more attention. If course when most titles follow the pattern the benefit will drop off precipitously but the pattern will stick around until the next big idea comes along and saturates the market.
> and reinforcing toxic attitudes
Including the "abuse of power" fantasies, either directly or through "she made me do it" inversions. Though porn has always had these there seems to have been a mad scramble towards "step family" crap in the role play as porn makers have realised it is legal in most places and recent (or recently surfaced) big scandals have made their previous go-to options (like the casting couch) less palettible. All the mainstream providers pushing the same thing, and the smaller/independent ones following so they appear in "related content" lists, poses a threat of normalising these dynamics in some minds which can put already vulnerable people at greater risk.