But that’s really a gross view of human behavior. Commodification is what allows us to build functional societies, and I am glad we discovered it, but it is
absolutely antithetical to the things which sit at the core of human experience.
Love, joy, excitement, mourning, creating art, singing and dancing… All of these are unconditional, intimate, and creative acts.
When they are turned into slot machines and side hustles they lose their humanity. There is nothing creative about the 50,000th “influencer” joining social media platforms to shill their low-grade reaction videos or porn or other entertainment cruft.
Most of the 60’s era liberation was a matter of being free to create in one’s chosen way, or with one’s desired people. Commodification, OTOH, is about extracting value from lonely people to enrich a vanishingly small minority of platform builders and “content creators”.
Commodification is an extremely alien form of “liberation” when compared with drug legalization or interracial marriage or what have you.