Twitter Closing $800M Funding Round at $8 Billion Valuation
mashable.com
mashable.com
For example, suppose that $800M had a 1x liquidation preference plus a modest hurdle rate (say its 7%). That investor makes good money if Twitter gets sold for (1.07 x $800M) $856M - a far cry from $8B. The risk of such an investment going negative is quite low (relatively speaking), as would be the investor's cost of capital. I doubt the seed investors would look at such a sale positively.
That is a grossly oversimplified version of what can happen (I have no idea what the terms of the real investment are - I'm just making up a for-instance). But the larger point is that you are correct, when you are dealing with preferred stock and other complicated securities, the implied valuation is a bit of a joke. You have to look at the value of all of the various tranches of securities, each of which is impacted by the others.
Most everything else they've confronted was done by Amazon and Google years before Facebook had to.
Twitter is a new kind of messaging service. How to monetize that is not so clear.
I don't mean to be too critical but sometimes I wonder if this is better than, say, Twitter finding out that it can't make more than some small amount of money in profit.
It's a bit more difficult to develop a business model for Twitter than for Facebook, which is profitable with "just put ads on the right of everypage".
But: shouldn't a company as huge as FB be many times more profitable that they are right now? (400M$ in profits in 2010: http://dealbook.nytimes.com/2011/01/06/goldman-unit-passed-o... at a 75B$ valuation if I recall correctly).
Anyway, my point is Twitter & FB business models are not & i'd guess won't even be similar, and it'd difficult to compare them.
Facebook has a tremendous mobile foothold.
[1] If evidence is needed: they just bought BackType; They're starting to lock down and sell their APIs rather than give it away for free as they realise the data's immense value.
I used to analyze direct marketing campaigns for a major big-box retailer. They had literally billions of rows of transactional data that they could tie to specific customers, and despite attempting to harness the power of that data, most of their direct marketing campaigns didn't even move the needle.
So, whenever I hear "But, when they finally crack it they will be extremely profitable", I can't help but thinking this is nothing but a bunch of handwaving. I'm sure everybody at Twitter is real smart and they're working hard on this problem, but until they start bringing in some real money, I'll remain skeptical.
[1] http://www.irishtimes.com/newspaper/ireland/2010/0115/122426...
You know, if you could get 800M$ who cares about revenue? They are getting money while they can before the bubble burst, the early investors are getting money selling to a greater fool and the greater fool are putting money over the table betting someone else will be even bigger fool.
Facebook is profitable but "not that profitable", they need to be much much more profitable at the current valuation, that means being pure evil, and I don't know if the people will stand that.
The Facebook, Zynga, Groupon burst will be something great to see, again(it seems people just can't learn from the past, "this time is different").
Most people are already out of work or under-employed.
The burst will not be as devastating simply because not as many people are directly involved.
I am still using eBay and Amazon, and even Yahoo is still around (which acquired Viaweb).
Do you honestly think Twitter is worth $8 billion dollars without a business model?
Please, read this book:
http://www.amazon.com/Exit-Strategy-Douglas-Rushkoff/dp/1887...
The simplicity of Twitter has also made them discourage third-party development off their property. If all you've got is a SMS broadcasting service and you have an open API, it's not so hard for others to clone all your features and more. It's not as easy to clone Facebook because it has a lot more functionality. So that has limited Twitter's off-site monetisation options.
Twitter is similar to Facebook in the sense that people spend a lot of time on it, but for some reason (good for users, bad for short term profitability), Twitter has not added any Facebook-style display advertising on its website.
Now, this guarded simplicity exists in another internet giant - Google search. You cannot really make any third-party products on top of it and you're unlikely to see flashing banner ads there any time soon. But, Google has intent, which means Adsense works great. While Twitter doesn't have as clear an intent signal, an Adsense-like product on it won't be a big surprise.
The simplicity of Twitter as a social network gives it a lot of pace. Stories, trends, memes move fast on Twitter. So, it's hard for advertisers to capitalise on any particular theme for long or at the right time. But, I expect they will churn out more brand management and marketing tools for big companies. That's what I guess Twitter's major source of revenue will be (big deals), rather than self-serve ad platforms for small to medium companies like Facebook and Google.