I think there's a vacuum here in that society wants someone to intervene when Bad Things Happen, but we either can't agree who that should be or (more likely IMO) the right choice of person/organization just doesn't exist. So you end up with some people/organizations/governments stepping up to increase their power and/or protect their own interests.

I think this is why Zuckerberg and some other big players have called for laws to regulate these things, which seems counterintuitive, but then FB can pass the buck and is more likely to maintain the status quo where they're on top. But until they are more insulated from the risks, they're going to be forced to defend themselves.

Disclaimer: I too work for Google