I think there will be a great new way of search and content discovery. Google (as a search engine) is well beyond its prime, it's all spam from page 3 onward. It's still the same system as 20 years ago except with more spam. I think we can do much better through a fundamentally different approach and this is an avenue I'd explore if I were an entrepreneur. Even shaving off a few percent of Google/Bing's market share could be quite lucrative.