From my experience, most people in developing country communities such as our entrepreneurs' routinely act altruistically and give away a much higher percentage of their resources than in industrialized societies.
As a former economics student, I've been constantly surprised by the extent to which simple altruism motivates behavior at Zidisha. The original Zidisha concept was a marketplace based on financial incentives (including interest for the lenders), but most of our users didn't want that.