Backlash or no, this will only become more common. I think we can only hope that laws and courts can keep up to protect people whose voice has been cloned without permission(perhaps stolen is the right word). Case in point, Bev Standing is a voice actor and has asserted that the AI voice on TikTok was trained using her voice.
https://www.vice.com/en/article/z3xqwj/this-tiktok-lawsuit-i...