> These people, most of whom would speak only anonymously because they were not authorized to discuss internal conversations, said Facebook’s executives were more worried about fixing the perception that Facebook was amplifying harmful content than figuring out whether it actually was amplifying harmful content. Transparency, they said, ultimately took a back seat to image management.
I can think of few approaches that are worse than that at rebuilding trust. "Building trust," by ignoring the real issue to focus on perceptions can only work (sometimes) if you can dominate someone's perceptions. Facebook doesn't have the power to do that, especially since it's lost the public's trust and invited more scrutiny.
And that leads me to the conclusion that Facebook's executives may not event understand even some basic things about trust, at least with they're in a sociopathic corporate setting.