Personal computing won't be truly "personal" until we, the users (not $BIGCO's lead UX designer) get to decide how things look and behave on an individual level
I really wonder how that's adapting to evolving user behavior...
Edit: actually, everyone gets what monetizes better, which frequently, but not always, is what works best for the avg user
The root problem is that software is incredibly expensive to build.
There is such a thing as too many choices.