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Comment by burgessaccount | Hacker News Reader

This feels like when Microsoft pays for TV characters to use Bing instead of Google. It doesn’t make Bing look cooler, it just makes the TV shows look cheap.

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No kidding - it can be jarring sometimes. A sharp character starts breaking out Bing on IE. Uh? You'd be expecting maybe firefox for the weirdo - not bing / IE :)

At least edge is out now so that's not so bad.

On the other hand, YouTube paying content creators has helped that platform remain dominant.

Does YouTube pay content creators beyond the revenue they generate?

Yeah. I guess my instinct would be this is something platforms have to do while they’re still considered cool? Like Snapchat could have done this seven years ago but couldn't pull it off now?

It's easier to pay to keep a brand on top. If you're paying to revive the reputation of a brand, the uphill climb is much more painful.

> It doesn’t make Bing look cooler, it just makes the TV shows look cheap

Product name-drops are just one thing, the corporate placement also cares about how it is used and by whom.

Apple says you can't put an iPhone in a villain's hand and indirectly gives away the plot of Knives Out.

I remember the TV show 24 where you could identify which of the counter-terrorism team members was betraying Kiefer Sutherland this hour by noticing which one was suddenly using a Dell instead of their usual Mac.

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