My team was comprised of CS undergrads and we made something that was technically interesting but not at all marketable. This was fine with us, as we were there to have fun. To us, that was "winning".
However, another team was clearly there to win. Their "leader" was a CS grad student, and they were developing an iOS app that would show you a random weighted complete graph. The task for the human was to build a hamiltonian cycle with minimum edge weight sum, i.e. they had to solve a TSP. Their app only showed very small graphs (<= 5 nodes IIRC) with significant edge weight disparities, such that it was usually trivial to find the correct solution. During their presentation they went on to say that they were using the solved puzzles as input for an AI that could then be used to solve larger TSPs. This was very interesting and valuable they said, as the TSP is relevant for delivery companies, logistics etc.
That grad student must have known that it was pure nonsense, but they actually won. There were people from pretty reputable tech companies in the jury, yet they won.
My teammates and I weren't mad though; to us, and some CS students from other teams who clearly knew what was going on, it was pretty funny.