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> do you really think Google could get rid of third party cookies tomorrow and not get sued out existence?

Not disagreeing, but ad companies attempting to sue Google out of existence would be worth watching.

The trick is the ad companies can use anti-trust to get the governments of the world to foot the bill. See the recent issue with the CMA in the UK: https://www.gov.uk/government/news/cma-to-have-key-oversight...