> Instead of relying on the system to provide security, we're relying on Apple, Google and Microsoft to decide what we can run, or can't run, even though Apple is responsible for distributing 500 million copies of Xcodeghost[3], and Google's Play Store is the #1 vector for malware on Android[4].

The security stuff is a huge red herring.

The security model is all about limiting self publishing and directly reaching consumers by the biggest players in IP, Disney, Netflix, Nintendo and Tencent. 90% of App Store revenue is games. Most remaining revenue is to subscription entertainment services. Security as engineers talk about it basically never affects the bottom line.