Background updates! Hooray! That may sound like a basic table stakes feature but honestly it's a huge improvement. And a lot of other apps do a terrible job of it, particularly on Windows. It's remarkable how many apps require 8, 10 mouse clicks and a restart to install a minor update. Firefox didn't require any clicks but the nag / need to restart was a nuisance.
Actually now that I type that I wonder what has changed. I guess the upgrade appears to happen faster because it was done before the restart? I assume Firefox itself still has to be restarted for the update to be effective.
(No problem on a Windows system; the OS reboots itself so often Firefox is guaranteed to before too long :-P)