First impressions from the landing page: it took me a while to realize what the product was. It’s basically a real-time location status dashboard for hybrid and remote teams? With an admin side that lets you set policies for remote schedules?

The initial messaging wasn’t super clear and it takes a while to get specific:

> Figure out where to work from.

Okay, it’s a tool to find remote working spaces? Like cafes and coworking spaces?

> A simple and flexible tool for hybrid teams.

Okay, it’s a tool, but what does it do?

> Essential to your hybrid workforce

Puffery, still vague.

> Spreadsheet aren't a suitable solution for organizations. Café was designed as a foundational tool for any hybrid team.

Spreadsheets? What spreadsheets are we talking about? And more vague and flowery words about how great it is.

> Help people decide where they work from.

> [diagram of two working spaces with user avatars]

Okay, again sounds like it’s going to help me find working spaces?

> Engaging & simple to use

I get it, the tool is awesome and easy to use…

> Set your schedule in seconds and see who's where today and in the future.

Ahhhh, okay, so this about sharing information about where people are. And the way I used it is by setting my own schedule.