Another part is to somehow change incentive and organizational structures.
MIT, Harvard, Stanford, and similar schools made their reputations decades if not over a century ago, and the current people and structures aren't the same as the people who built those institutions. These are big institutions, with big money and big egos. The people at the top are politician types good at climbing corporate structures.
It's hard to overstate the distorting impact billions of dollars and those levels of brand recognition have.
It's also hard to overstate the degree to which Goodhart's Law is exaggerated when you have 1000:1 competition for faculty slots, among otherwise qualified applicants. It's Goodhart's law on steroids, turbo, and overdrive. You CANNOT get a faculty position at some labs without cheating, at least a little bit.
I don't see this changing unless federal and philanthropic funds are radically redistributed.