The strange-face-in-the-mirror illusion
mindhacks.com
mindhacks.com
Some people refer to it as Bloody Mary. There are a lot of different stories to go with it, but in all cases, you basically stare at yourself in a mirror with the lights dim (typically a candle, for the mood). Eventually since you don't move your eyes, your eye saccades become inhibited enough that things black out except for a few details.
Those few remaining details tend to look like other people's / demon's faces. Your brain has a weird way of "filling in the blanks" when it needs to. It is famously frightening to children and people who believe in ghosts.
That's it. This has been known and regularly documented for a very long time.
Here's the wikipedia article on this very phenomenon, with artwork from the early 1900's describing it. https://en.wikipedia.org/wiki/Bloody_Mary_(folklore)
The history actually goes a lot farther back than that. https://en.wikipedia.org/wiki/Catoptromancy
https://www.researchgate.net/profile/Giovanni-Caputo-4/publi...