How Billionaire Rebekah Neumann Put the Woo-Woo in WeWork
vanityfair.com
vanityfair.com
> Rebekah tried to downplay her comfortable upbringing, saying she grew up “off a dirt road in, like, a tree house.”
It's easier to make money when you already have it, but it's not always easy to keep it if you don't value it or know how to make it in the first place.
They did grow to rival Regus. Although globally-ubiquitous, Regus failed to market and brand themselves properly to anyone under 45 or anyone without a briefcase.